About Auravale

English, where your child
actually lives.

Not London streets. Warungs. Becak rides. The neighbour's kitchen.

Most English books sold in Indonesia were written for children somewhere else. Set in parks and playgrounds your child has never seen. Full of examples that don't quite fit.

And then — priced as if Indonesian families were the ones who asked for them to be imported.

We think both of those things are a problem worth fixing.

What we believe

Language is infrastructure. A child who learns English has a wider world — more stories, more teachers, more futures to reach for.

That opportunity should not depend on postcode, income, or proximity to a private school. It should depend on whether a family decides they'd like to begin.

So we are building the books that make beginning possible.

What we make

Tools for every stage of becoming a reader.

Four product families, each designed for a different moment in a learner's life — from a two-year-old's first alphabet to a university student's final exam.

Little LightsABC, phonics, and first readers

81 books for children aged 2–12. Built from the ground up with the neuroscience of how children actually learn to read — one sound, then one word, then one story at a time.

Flicker HomeBilingual workbooks for parents and children

60-page workbooks designed so a parent with no formal English training can sit with their child and actually help. Bahasa and English on the same page, no guessing.

CRAMwiseTOEIC prep for university students

Neuroscience-informed cram series in three volumes, built for the specific mistakes Indonesian learners make — because we know, we teach them. CEFR B1 to B2.

Class PacksPrintable resources for teachers

A4, print-ready, rural-school friendly. Word walls, worksheets, activity cards, CEFR- referenced teaching notes. For the teachers doing the real work with the real constraints.

How we build them

Three things under every page we print.

01 —

CEFR alignment

The Common European Framework of Reference is how the world measures language learning. Every Auravale book is levelled against it — A1 through B2 — so families, teachers, and schools know exactly where a learner stands and where they're going next.

02 —

Neuroscience of how learning sticks

Spaced repetition. Retrieval practice. Interleaved difficulty. These aren't buzzwords — they're the reason our CRAMwise students pass and our Little Lights readers remember. We build the science into the structure of every book, so learners don't have to think about it.

03 —

Kurikulum Merdeka references

Our teacher resources and school materials map directly to Indonesia's national curriculum. No translation needed. No awkward fit. Just English learning designed to sit naturally inside the schools it's being used in.

Megan Griffith, founder of Auravale Academy
Who makes this

Megan & team.

Founded 2024 · Based in Indonesia

Auravale was founded by Megan Griffith — an English educator with eight years of international teaching experience and a previously published author in Japan. The books are built in Indonesia, by a small team who teach and write for the children they're actually making them for.

The international experience is where the rigor comes from: CEFR methodology, neuroscience-backed structure, the editorial standards you'd find in an imported edition. The local care is where the relevance comes from: the warungs, the becak rides, the Indonesian parents and teachers whose feedback shapes every draft.

"We're not trying to be Oxford with an Indonesian sticker on it. We're trying to be what Oxford would be if it had started here."

Language is how a small world
becomes a large one.

The belief behind everything we make
The long game

What we're building toward.

Auravale is a ten-year project, not a publishing sprint. These are the things we're quietly building while the first books ship.

Next —
Teen readers and IELTS prep

Middle-years bridge readers for ages 12–16, and an IELTS series aimed at students heading to universities abroad. Same pedagogy, different pressure.

Soon —
The Auravale app — coin-based reading, offline-first

A reading app designed for Indonesian connectivity realities: fully functional offline, bilingual UI, and a coin-reward system that feels like a game rather than homework. Built for the child who gets 30 minutes on a shared phone.

Then —
FirstLight — 48 books per level, every level

A full graded reader series — 48 books per level — built from the ground up for Southeast Asian children. The long-term vision for what a national-scale reading programme can look like, without the import markup.

Eventually —
Beyond Indonesia — across Southeast Asia

The Philippines. Vietnam. Cambodia. Myanmar. Bangladesh. Every country where English is infrastructure and the current market isn't meeting the families who need it most. One country at a time, the right way.

This is what we're making.
Come see if it's for you.

If you're a parent, a teacher, or a school leader — there's something here for you. Have a look through the books, or just say hello.